Why Does TikTok Matter for Hotels? And How Can You Make it Work for Your Business?
Why Hotels Need TikTok
TikTok isn’t just a social media platform, it’s the new search engine for travel. People, especially Gen Z and Millennials, are increasingly using TikTok to research destinations, and decide where to stay. Today, 60% of young travellers state that TikTok influences their bookings.
For hotels, having a presence on TikTok isn’t just about being visible on social media. It’s about being discoverable where travellers are actively searching.
An especially unique advantage of TikTok is that videos often appear in Google search results, meaning content can work not only for social engagement but also as SEO for your website.
Simply put: hotels that show up on TikTok are more visible, more discoverable, and more likely to convert views into bookings.
What Content Works for Hotels
Successful TikTok content for hotels focuses on authentic experiences and helpful information. Beautiful visuals are still key, but it doesn’t all have to be polished.
Content tips:
Make it personal
Show the experience
Engage your audience
Examples of content that drives results:
POV ‘24 hrs in…’
Local must-dos
Drinks & dining highlights
Room reveals
Garden-to-table storytelling
TikTok should function as a search engine, answer hub, and storytelling channel in one. Answer the questions travellers are already Googling, such as: “Best boutique hotel in New Zealand?” or “Luxury stays in [location].”, and show the experience they’ll book.
How to Get Started on TikTok
It can seem overwhelming to know how to get onto, and stay active on, TikTok. That’s where we come in. We can help you plan and execute a strategy that aligns with your hotel brand, and reaches the right audience.
Our team of social media specialists can help you with:
✅ Launching on TikTok
✅ Leveraging existing content
✅ Finding quality creators
✅ Building an audience
✅ Taking care of the comments
Every video is SEO-focused and trend-savvy. Captions, hashtags, and trending sounds are carefully optimised to increase discoverability, connect with your audience, and ensure your content answers the questions travellers are already searching for.
We support hotels in producing TikTok-fit content, building an audience, and managing engagement.
By combining strategy, storytelling, and optimisation, we help hotels create content that attracts attention, inspires bookings, and drives results.
Ready to Begin?
TikTok isn’t just the future of hotel marketing, it’s happening now. If you’re unsure where to start, DM Hotel Marketing has the expertise to help you.
Book a call with us to find out more about our specialist team and get your hotel on TikTok the right way.